For over six decades, Cetacaine® has stood as a reliable choice for effectively anesthetizing the throat for endoscopies and bronchoscopies. The challenge? Spreading the word of the product’s superiority versus its generic competitors across medical specialties without traditional pharmaceutical marketing support. With no sales force and a limited national promotional budget, it was a formidable roadblock.
Services
Creative Campaigns
Digital Marketing
Marketing Strategy
Video Production
Media Planning & Placement
Solution
Harnessing the power of peer-to-peer professional testimonials, we recruited and interviewed specialists to talk about their experience with Cetacaine® Anesthetic Spray. The testimonial campaign featured anesthesiologists, pulmonologists, gastroenterologists, and nurse anesthetists. Their stories were transformed into impactful ads, and lead to in-depth content on the brand site. By implementing an efficient and laser-focused digital media approach, national awareness was achieved and Cetacaine® has consistently seen an uptick in sales among US hospitals.
