Unifying the leader in amalgam separation, Solmetex®, with the leading provider of water treatment, testing and maintenance, Sterisil®, and the leading provider of modern isolation devices, DryShield®, under the Solmetex corporate umbrella, posed a unique challenge. The goal was to bring all brands together with one voice and cohesive brand strategy.
Services
Creative Campaigns
Digital Marketing
Public Relations
Marketing Strategy
Video Production
Brand Development
Event Experiences
Media Planning & Management
Website Development
KOL Advocacy
Solution
As Solmetex’s agency of record, we researched and collaborated with the client to forge a unified campaign theme: “Every Drop Matters.” We integrated their product portfolios, crafted a new brand design, developed, designed, and deployed a new website bringing the brands together with full e-commerce and compliance center components. Through various media and public relation activities, we helped convey the comprehensive scope of their collective offerings.
