Lanmark360 big idea

A simple formula for a complex problem

Integrated marketing across multiple platforms over an indefinite amount of time is the foundation that we stand on as a communications agency.

Lanmark360 sales cycle

But a big idea needs some help!

Simply “reaching” a consumer in this day and age is not enough to get them to act. You have to do more.

Consumers are moving targets. They're shifty, crafty people that have shown an amazing ability to ignore even the best and brightest of ideas. This is where the Sale Cycle comes in. We have learned that successful marketing is SUSTAINED brand involvement with your audience. This basically means that the longer a consumer is in contact with your brand, the more apt they are to become purchasers.

We marry tactics and strategies with the above mentioned “BIG IDEA” to continually engage your consumer until they have reached the appropriate level of comfort to become a believer and ultimately a purchaser.

Once a consumer becomes a believer and purchases, we still maintain contact with them to ensure their sustained brand involvement.